Americans are living longer but not healthier. 28 million of us have diabetes. Another 80 million of us are pre-diabetic. 1/3 of American adults have high blood pressure. 22% of us have arthritis. 1/3 of us will get cancer. Meanwhile: 21% of us still smoke, 2/3 of us are overweight and a quarter of us get no exercise. All of this is compounded by the fact that we are aging: 13% are over 65 today growing to 19% in the next 20 years.

Americans spend over $2 trillion on medical solutions for treating chronic disease, but remarkably little is spent on consumer solutions for preventing those diseases. This is where we are foucsed.